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This exclusive Dior backstage mascara serum-primer conditions your lashes while giving them an immediate oversized look. Its air-pumped texture coats each lash with a dense, airy layer to intensify the effects of mascara. It's enriched with a Pure White Complex that reveals the optimal color and intensity of lashes while improving your lash appearance, thickness and curl for ever-increasing results, application after application. How to use: Apply daily before your mascara for immediate results and on its own each night as a deep conditioner to pamper your lashes. Style Name: Dior 'Diorshow Maximizer 3D' Triple Volume Plumping Lash Primer. Style Number: 5124711. Available in stores.